Everyone has their own vision of Thailand - gleaned from glossy brochures and travellers' tales. But to truly understand it, you need to get your head around 'Sanuk', a very Thai concept of deriving pleasure from whatever you are doing, be it work or play. It forms the basis of Thailand’s exceptional hospitality – and its reputation as the “land of smiles”. This beaming introduction to South-East Asia has zingy cuisine, textbook paradise beaches and superb accommodation - you'll soon see why people just keep coming back for more.